What is inbox placement rate? A Plain-English Guide
Inbox placement rate is the percentage of your delivered mail that actually reaches the inbox rather than spam. It is a truer measure of deliverability than the raw delivery rate.
Why it matters for deliverability
Understanding inbox placement rate is part of the metric that actually matters. Get it right and more of your mail reaches the inbox; get it wrong and even legitimate mail can be filtered.
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How Rainmail helps
Rainmail sends from your own domain on a dedicated, isolated IP with SPF, DKIM, DMARC, reverse-DNS and managed warm-up handled for you, plus an AI that watches your list health and deliverability — and it welcomes the senders Amazon SES, SendGrid and Mailchimp reject, from $8. Run the free 10-second checker or see plans.