What is GDPR for email marketing? A Clear Guide

GDPR governs email to EU residents. It requires a lawful basis (usually explicit consent), easy withdrawal of consent, data-processing transparency, and secure handling of personal data. Fines reach 4% of global revenue.

Why it matters

Getting GDPR for email marketing right keeps you compliant and lands more mail in the inbox. See the deliverability checklist.

How Rainmail helps

Rainmail sends from your own domain on a dedicated, isolated IP with SPF, DKIM, DMARC, reverse-DNS and managed warm-up handled for you, plus an AI watching list health and deliverability — and it welcomes senders SES, SendGrid and Mailchimp reject, from $8. Run the free checker or see plans.