What is engagement in email? A Clear Guide

Engagement (opens, clicks, replies) tells mailbox providers your mail is wanted. High engagement lifts inbox placement; low engagement sinks it.

Why it matters

Knowing engagement in email helps you land in the inbox. See the deliverability checklist.

How Rainmail helps

Rainmail sends from your own domain on a dedicated, isolated IP with SPF, DKIM, DMARC, reverse-DNS and managed warm-up handled for you, plus a REST API and an AI watching deliverability — and it welcomes senders SES, SendGrid and Mailchimp reject, from $8. Run the free checker or see plans.