What is email cadence? A Clear Guide

Cadence is how often you email your list. Too frequent raises complaints; too rare loses engagement. The right cadence protects reputation.

Why it matters

Knowing email cadence helps you send mail that lands in the inbox. See the deliverability checklist.

How Rainmail helps

Rainmail sends from your own domain on a dedicated, isolated IP with SPF, DKIM, DMARC, reverse-DNS and managed warm-up handled for you, plus an AI watching list health and deliverability — and it welcomes senders SES, SendGrid and Mailchimp reject, from $8. Run the free checker or see plans.