How to Send Birthday and anniversary emails

Here is how to send birthday and anniversary emails effectively.

What works

Automated birthday emails feel personal and convert well. Trigger them from your data and keep them simple.

Deliverability basics

• Authenticate your domain.
• Send from a dedicated IP.
• Only email engaged, opted-in contacts.

How Rainmail helps

Rainmail sends from your own domain on a dedicated, isolated IP with SPF, DKIM, DMARC, reverse-DNS and managed warm-up handled for you, a REST API, and an AI watching deliverability — and it welcomes senders SES, SendGrid and Mailchimp reject, from $8. Run the free checker or see plans.