What is open rate vs click rate? A Clear Guide

Open rate measures who opened; click rate measures who clicked a link. Click rate is the more reliable engagement signal, since privacy features inflate opens.

Why it matters

Getting open rate vs click rate right keeps you compliant and lands more mail in the inbox. See the deliverability checklist.

How Rainmail helps

Rainmail sends from your own domain on a dedicated, isolated IP with SPF, DKIM, DMARC, reverse-DNS and managed warm-up handled for you, plus an AI watching list health and deliverability — and it welcomes senders SES, SendGrid and Mailchimp reject, from $8. Run the free checker or see plans.