What is domain reputation vs IP reputation? A Plain-English Guide
Mailbox providers judge both the reputation of your sending IP and of your sending domain. Domain reputation now often matters more, because it follows you even if you change IPs.
Why it matters for deliverability
Understanding domain reputation vs IP reputation is part of why both must be protected. Get it right and more of your mail reaches the inbox; get it wrong and even legitimate mail can be filtered.
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How Rainmail helps
Rainmail sends from your own domain on a dedicated, isolated IP with SPF, DKIM, DMARC, reverse-DNS and managed warm-up handled for you, plus an AI that watches your list health and deliverability — and it welcomes the senders Amazon SES, SendGrid and Mailchimp reject, from $8. Run the free 10-second checker or see plans.