What is delivery rate vs deliverability? A Plain-English Guide
Delivery rate only means the server accepted your mail; deliverability means it reached the inbox. A 99% delivery rate can still hide most of your mail sitting in spam.
Why it matters for deliverability
Understanding delivery rate vs deliverability is part of why the two are not the same. Get it right and more of your mail reaches the inbox; get it wrong and even legitimate mail can be filtered.
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How Rainmail helps
Rainmail sends from your own domain on a dedicated, isolated IP with SPF, DKIM, DMARC, reverse-DNS and managed warm-up handled for you, plus an AI that watches your list health and deliverability — and it welcomes the senders Amazon SES, SendGrid and Mailchimp reject, from $8. Run the free 10-second checker or see plans.