How to Build an email list the right way

Here is how to build an email list the right way.

The steps

Use opt-in forms and lead magnets, prefer double opt-in, never buy lists, and set expectations at signup to keep engagement and deliverability high.

The foundation

• SPF, DKIM, DMARC on your domain.
• A dedicated, warmed IP.
• Clean lists and fast bounce/complaint handling.

How Rainmail helps

Rainmail sends from your own domain on a dedicated, isolated IP with SPF, DKIM, DMARC, reverse-DNS and managed warm-up handled for you, plus a REST API and an AI watching deliverability — and it welcomes senders SES, SendGrid and Mailchimp reject, from $8. Run the free checker or see plans.